10 Black-Owned Makeup Brands You Need to Know

When it comes to makeup, representation and quality matter. Thankfully, these Black-owned makeup brands are setting the standard by delivering products that cater to diverse skin tones and beauty needs. Here are 10 brands that deserve a spot in your beauty routine. Let’s celebrate and support their innovation, inclusivity, and excellence!


1. Fenty Beauty

Visit Fenty Beauty
Rihanna’s game-changing brand revolutionized the industry with its 50+ shade foundation range. Known for inclusivity and high-quality formulas, Fenty Beauty’s products, like the Pro Filt’r Foundation and Gloss Bomb, are must-haves for any makeup lover.

2. Pat McGrath Labs

Visit Pat McGrath Labs
Dubbed “The Mother of Makeup,” Pat McGrath’s luxury line delivers unparalleled artistry. From vibrant eyeshadow palettes to hydrating lipsticks, every product exudes high-end glamour and creativity.

3. Beauty Bakerie

Visit Beauty Bakerie
Known for their “sweet” aesthetic and smudge-proof formulas, Beauty Bakerie offers long-lasting products like their Flour Setting Powder and Lip Whip liquid lipsticks. Plus, they’re committed to cruelty-free beauty.

4. UOMA Beauty

Visit UOMA Beauty
Founded by Sharon Chuter, UOMA Beauty celebrates diversity with bold, innovative products like the Say What?! Foundation, available in 51 shades. Their vibrant colors and powerful formulas make beauty fun and inclusive.

5. Juvia’s Place

Visit Juvia’s Place
Inspired by African culture and heritage, Juvia’s Place is known for its richly pigmented eyeshadow palettes. Affordable and bold, this brand empowers creativity for makeup lovers everywhere.

6. Mented Cosmetics

Visit Mented Cosmetics
Mented Cosmetics specializes in nude shades designed for deeper skin tones. From lipsticks to foundations, their products deliver everyday essentials with sophistication and inclusivity.

7. The Lip Bar

Visit The Lip Bar
The Lip Bar redefines beauty standards with vegan, cruelty-free products that don’t compromise on quality or affordability. Their Fast Face Kits make beauty effortless and accessible for all.

8. Danessa Myricks Beauty

Visit Danessa Myricks Beauty
Danessa Myricks’s artistry shines through her multi-use products, perfect for makeup enthusiasts and professionals. The ColorFix pigments and Dew Wet Balm are fan favorites for creating customizable looks.

9. Range Beauty

Visit Range Beauty
Designed with sensitive skin in mind, Range Beauty offers clean, inclusive products. Their True Intentions Foundation provides breathable coverage, making it ideal for everyday wear.

10. Ka’Oir Cosmetics

Visit Ka’Oir Cosmetics
Ka’Oir Cosmetics stands out with its bold, vibrant lip colors and high-performance formulas. Perfect for anyone looking to make a statement, this brand delivers on pigment and durability.


Why Support Black-Owned Beauty?

These brands go beyond creating exceptional products; they champion inclusivity, celebrate culture, and redefine beauty standards. By supporting Black-owned businesses, you’re empowering innovation and representation in the beauty industry. Explore these brands, try their products, and share your favorites with others.

Though not black owned, I LOVE this Bobbi Brown Face Base. HIGHLY Recommend.
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